Novo Nordisk is expected to unveil a major corporate rebrand tomorrow, shortening its name to simply Novo, adopting the slogan “Lasting health starts now,” also turning the company’s familiar Apis bull logo so that it faces the opposite direction. Forward. Danish reporting suggests the changes are part of a broader effort to make the company more custom…
REBRAND: Novo Drops the Nordisk, Flip Its Logo, but Can It Flip the GLP-1 Race?
Novo will aslo add the tagline “Lasting health starts now”… Here’s how they could actually make that a reality.
New to On The Pen? Start with The Weekly Dose podcast for the weekly breakdown.

